How to easily convert a single database or all databases from MyISAM storage engine to InnoDB storage engine

InnoDB is a more robust engine and a better database table type for modern applications.  Using InnoDB will increase your sites performance, speed, and they will have better chances to survive most More »

Dropbox users report spam emails amidst fears of data breach

Dropbox users are reporting receiving spam messages through the unique email addresses associated with their accounts on the file hosting service. The issue is a particular cause for concern given Dropbox’s high-profile security More »

Why IT security pros can be scarier than the ‘bad guys’

I thought I harbored a healthy amount of paranoia before I went to this week’s RSA Conference for IT security professionals in San Francisco. But now I’m just plain scared—and not about hackers More »

OruxMaps Lets You Go as Far as Your Mapmaking Skill Takes You

OruxMaps Donate, a mobile app from Jose Vazquez, is available for US$2.62 at Google Play. Have you ever considered becoming a cartographer? It’s not as hard as you might think. I’ve been More »

Samsung Galaxy S4 Surprisingly Shows Up in Browsermark, Climbs to Top Spot



Samsung Galaxy S4 new flagship smartphone bests the competition in Rightware’s Browsermark benchmark.

It’s expected Samsung will launch its highly anticipated Galaxy S4 smartphone at the Mobile Unpacked event in New York on March 14, but in the meantime, we have some benchmark scores to salivate over. Topping Rightware’s Browsermark 2.0 benchmark is a listing for the Samsung GT-I9500, believed to be the codename for the Samsung Galaxy S4, and it looks to be a scorching fast device.

The supposed Samsung Galaxy S4 posted a score of 2,710 running Google’s Chrome 25 browser. That’s the highest score ever achieved in Browsermark 2.0, topping heavyweights like the LG Optimus G, HTC One, iPhone 5, and of course Samsung’s own Galaxy S III.

Previous rumors suggest the Galaxy S IV will tout an eight-core Exynos Octa 5 processor, though calling it an eight-core chip is a bit of a marketing spin. The Exynos 5 houses four Cortex A15 processing cores to tackle tasks like gaming, and four Cortex A7 cores for lighter workloads. Samsung claims this designs allows for up to 70 percent higher energy efficiency compared to previous quad-core Exynos parts.

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The Shortest Google Search URL

What if you want to include a link to a Google search results page and the URL needs to be short? Instead of copying the URL from the address bar and including a lot of unnecessary parameters, you can manually build a simple URL:

Obviously, you should replace “test” with your query. If there are multiple keywords, replace space with “+” like this:

You could drop “www.” from the URL:

Google now uses AJAX to load search results, so you can replace “search?” with “#”:

You can even drop the slash after “” and the URL works in most desktop browsers, but not in mobile browsers. You could also replace “” with “” or other Google domains, but you’ll get different results.

Fortunately, Google owns the domain and you can use this URL:

The Dollars Are in the Details

The devil is in the details, the saying goes. When it comes to B2B selling, the dollars are also in the details.

That’s something I learned many years ago while writing about the reseller channel. Back in 2000, the Internet caused significant disruptions of traditional reseller relationships, because many large technology vendors expected online sales to eliminate the need for resellers. They tried to sell direct, but failed to grasp the value that resellers provided to their end-user customers. So in 2000 and 2001, they tried to win back their jilted resellers.

The result was a bit of a free-for-all as large vendors tried hard to woo major resellers. The lengths they went to were astounding, costly, and — all too often — fruitless.

A Chip Shot Wins the Sale

One reseller of note allowed me to quiz him about what he’d been subjected to in this process. He’d finally gone with HP as his primary hardware vendor. Why? Was it because he’d been flown out to the HP World show in San Francisco and immersed in the company’s ecosystem? Was it the conference in Orlando that exposed him to HP’s long-term vision? Was it the in-depth examinations of the product that HP managers had given him?


What turned the tables was that HP’s channel manager had taken him golfing.

No other vendor had spotted the fact that this reseller was a huge golf nut. From the autographed photos of PGA pros in his office, to the golfing trophies on the shelf, to the bag of clubs propped in the corner — the signs were all right there. But no one picked up on the details.

Send Me a Signal, Throw Me a Line

How effective are you at spotting the signs?

This is really an old school sales talent; the cold read that can build instant rapport if done right. In the digital era — and this extends back 15 years — we have come to depend on technology to sort, order, and prioritize data about customers. Too often this data is centered on the seller’s business: How did a prospect react to our marketing piece? How often did the prospect visit our website? Which pieces of our content did the prospect download? All of this is useful, and it can take you a long way down the sales relationship toward a closed deal.

It leaves out the buyer, however, and the things about him or her that make them unique. Without spotting these details, you’re fighting the battle with one hand tied behind your back. If you can discover those details and act on them, you can demonstrate that you care about the buyer as a person, that you bother to notice things about him or her, and that you’re there as more than a salesperson.

Digging Up the Details

This is where social media and social CRM can be such tremendous resources. In the past, salespeople had to be skilled at the cold read once they reached their prospects’ offices. These days, a few minutes on LinkedIn, Facebook, or Twitter often reveals key details about prospects, and in a more complete and contextual way than sales pros had access to in the past.

If you can incorporate these details into your customer records within CRM, they become an ongoing aspect of your relationship with that customer. Better yet, you can build in time-based aspects of a customer’s details. If he was planning to go on a vacation, or if she was looking forward to a child’s graduation, you can note that and mention it during your next call with the customer. These details can help you get that first sale — but they’re even better at making sure you get all the sales that come after that.

In this era, the most successful sales pros are not the ones who care most about closing sales. They’re the ones who care most about their customers, and solving their customers’ problems. Building relationships is critical to that, and the details are critical to building the relationships — but few among us can keep an encyclopedic knowledge of our customers’ personal details in our heads.

CRM can give your memory that boost — if you choose to use it that way.

CRM Buyer columnist Chris Bucholtz blogs about CRM at the
CRM Outsiders. He has been a technology journalist for 17 years and has immersed himself in the world of CRM since 2006. When he’s not wearing his business and technology geek hat, he’s wearing his airplane geek hat; he’s written three books on World War II aviation.